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Service Alert: New Line Editing & Copyediting Bundle

While I typically save these monthly articles for writing and grammar tips or self-publishing advice, this month I want to highlight a new addition to my service—the Line Editing and Copyediting Bundle!

If you’re a sharp-eyed reader, you will have already noticed this update to my services on the home page and pricing page, but I wanted to give it a little more in-depth attention for those interested in the service.

Self-publishing is an investment. Many first-time self-publishing authors are taken aback by the number of expenses that come with self-publishing and just how quickly they add up. Authors are often forced to make choices that sacrifice quality, whether that be working with a less-experienced illustrator, editor, book coach, etc. or forgoing some of the processes that will improve the quality and professionalism of their book altogether. 

Self-publishing has been shaking off the misconception that these books are lesser quality or traditional publishing rejects for years now, but this misconception persists. I don’t want to see any author forced to make a decision that hurts their chances of success by releasing a book that actually is of lesser quality—but budget is a real concern and one not to be dismissed.

The Bundle

This bundle combines the two most popular services I offer for a more cost-effective way to have your manuscript professionally edited. By choosing the bundle, you’ll save 40% on copyediting services when compared to purchasing these services separately.

Here’s the price breakdown: 

Line Editing: $.045/word

Copyediting: $.021/word

Total for both services: $.066/word

Line Editing & Copyediting Bundle: $.0576/word — a 40% savings on copyediting services!

About The Bundle

One thing I like to share with potential clients (and everyone who follows the Cadmus Editorial Instagram) is that I complete three rounds of editing per service. That means if I copyedit your manuscript, I go through it three complete times, copyediting each page three times. This typically looks like copyediting each chapter twice in a row (I copyedit the whole chapter, then go back and do it again) before completing a  third and final read-through of the novel for anything that still needs addressing. 

My personal preference as an editor is to not combine types of editing into one simultaneous process. While many editors offer services that are essentially line editing and copyediting combined, I prefer to keep stylistic and technical editing separate so each stage of the editing process gets the full attention it deserves. While I could make technical corrections as I line edit, I prefer to keep my brain in stylistic mode where my full attention is on the impact, clarity, and effectiveness of your writing. Once that’s done, I move onto the technical edits of copyediting or proofreading. 

Even with the Bundle option, I will not be executing the line edit and copyedit concurrently. Treating the different services as different stages in the process so each one gets the attention to detail it deserves is important to me. Line editing will be done before copyediting, then the whole manuscript will be reviewed.

I’m thrilled to offer this new bundle as a more budget-friendly way to get the quality editing your manuscript needs, and I can’t wait to work with any authors this bundle encourages to reach out to me.

If you’re interested, send a message today! 

Work with Me

Book a call with me   Send me a message  Email me: madison@cadmuseditorial.com  My prices

Books on Self-Publishing

Self-publishing is no easy feat. The idea that self-publishing is for authors and books rejected by traditional publishers or that it’s the “easier” way to publish is outdated and proven wrong by brilliant, successful, hard-working self-published authors every day. There’s nothing easy about it. 

When you don’t have a publisher backing you, there’s no team of people handling different parts of the process for you. You can’t rely on other people behind the scenes to sort out ISBNs or cover design or editing or listing your book on Amazon. 

Everything is on you. 

It’s a learning process for every author who self-publishes; there will almost certainly be bumps in the road. Give yourself the best chance of success by arming yourself with the information necessary for the smoothest process possible. 

While I’ve yet to read any of these books myself, I’ve heard great things about how helpful other writers found them. They may just be exactly what you’re looking for.

Books to Help Self-Publishers

 

Self-Publishing Books 101

by Shelley Hitz and Heather Hart

Self-publishing books has never been easier. With print on demand and eBook technology available to us, it has made the process of self-publishing available to anyone and everyone. And there does not have to be huge upfront costs either.

However, there are certain steps to self-publishing that you need to know.

We have been publishing books since 2008 and want to share what we have learned with you.

In this book we cover everything from the different companies and costs, to copyright information and book design.

What you will learn:

Part One: The Foundation for Publishing Success
* Writing Your Book
* Editing Your Book
* Building Your Marketing Platform (e.g., blog, website, Facebook, Twitter, YouTube, etc.)

Part Two: Self-Publishing Your Book
* Pre-Publication Decisions (book title, book description, pricing, categories/keywords, etc.)
* Book Cover Design
* Self-Publishing a Print Book
* Self-Publishing an eBook
* Self-Publishing an AudioBook
* Translating Your Book

Part Three: Other Publishing Decisions
* Obtaining a Copyright
* Forming an Independent Publishing Company

You will also find our self-publishing checklist to help you on your journey, as well as additional tips for success.

We invite you to come with us and take a walk through the step-by-step process to getting your book self-published. After all, if you can dream it, you can do it!

Successful Self-Publishing

by Joanna Penn

Do you want to successfully self-publish?

There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don’t know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result.

But it doesn’t have to be this way.

I’ve spent the last seven years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I’ve made lots of mistakes along the way, but through the process of self-publishing 17 books, I’ve learned the most effective way to publish and market your books. In this book, I’ll share everything with you.

The book includes:
– What you need to know before you self-publish
– Why self-publishing an ebook is a good idea
– How to format an ebook
– Exclusivity and going direct
– How to self-publish an ebook
– Why self-publish a print book
– Print-on-demand will change your life
– What you need to know before you print
– How to self-publish a print book
– What to do if you want help with the publishing process
– After self-publishing
– How much does it cost to self-publish?
– How do you get paid when you self-publish?
– Book marketing principles
– How to market fiction
– How to market non-fiction

14 Steps to Self-Publishing a Book

by Mike Kowis

How do I self-publish my new book?
And how much will it cost?

Have you ever asked yourself these questions? If so, 14 STEPS TO SELF-PUBLISHING A BOOK is the perfect book for you! In this concise and practical self-publishing guide for aspiring authors, Mike Kowis, Esq., shares his 14-step process to publishing attractive, well-written, and effectively marketed books. Don’t worry, it’s MUCH easier than you think!

In this step-by-step guide, you will learn:
• Everything you need to know about self-publishing, including advice for editing, designing, distributing, and marketing your book;
• How much this process costs; plus
• The surprising lessons Mike learned from self-publishing his award-winning debut book.

This handy book also includes a checklist of the entire 14-step process so you won’t miss a single thing.

The Naked Author: A Guide to Self-Publishing

by Alison Baverstock

This how-to guide advises aspiring writers on how to tap into the world of self-publishing and channel their energy to handle the creative demands of their craft and gain confidence in managing the many business aspects of publishing. New online technology and digital publishing service providers have vastly contributed to the number of viable options available to writers who want their work published. This book offers a new look at this expanded playing field and compares it to the practices of commercial publishers so writers can see what they should emulate and avoid. It covers how to choose editorial and publishing services, where to look for red flags and potential scams, and how to assess whether a good job has been done. This very practical guide encourages writers to examine why they want to publish and helps them define their aims and objectives whether they have a specific limited-use project in mind, like a family history, or they aspire to one day hit the bestseller lists. The Naked Author is THE roadmap to pragmatic and polished self-publishing.  

Become a Successful Indie Author

by Craig Martelle

Demystify the tangled web of self-publishing to put you on the road to success. This is a motivational guide based on my two and a half million published words (mostly with Amazon) to help you see past the hurdles that are keeping you from climbing the mountain of success. Nothing is overwhelming once it’s been explained. If you are smart enough to write a book, you are smart enough to do everything else needed to make your indie author business a success. Clocking in at nearly 50,000 words, this guide has something for every budding author as well as those who have already published, but for whom success remains elusive. In this business there is only one hard and fast rule – you must find readers willing to pay for your stories. It starts with the first sentence. You have to write a gripping story that people want to read, wrap a cover around the book, and then do the marketing. There’s no doubt that you can do it. Let me show you how.

Write. Publish. Repeat.

by Johnny B. Truant and Sean Platt

In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing.

Write. Publish. Repeat. explains the current self-publishing landscape and covers the truths and myths about what it means to be an indie author now and in the foreseeable future. It explains how to create books your readers will love and will want to return to again and again. Write. Publish. Repeat. details expert methods for building story worlds, characters, and plots, understanding your market (right down to your ideal reader), using the best tools possible to capture your draft, and explains proven best practices for editing. The book also discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into “products” that readers couldn’t help but be drawn into — thus almost automatically generating sales — and explores ways that smart, business-minded writers can do the same to future-proof their careers.

This book is not a formula with an easy path to follow. It is a guidebook that will help you build a successful indie publishing career, no matter what type of writer you are … so long as you’re the type who’s willing to do the work.


Finding people to help you along the way while self-publishing—whether they be fellow writers who support you or professionals who help with different elements of preparing your book for publication—is crucial. I hope these books will be helpful to you now, and when your novel is ready for editing, I’d love to hear from you.

Work with Me

Book a call with me   Send me a message  Email me: madison@cadmuseditorial.com  My prices

Creating Your DIY PR Plan for Self-Publishing Success

Self-publishing is an enormous task. Without a publishing house supporting you, you’re responsible for every little detail from formatting and ISBNs to finding an artist to create your cover and approving proofs. Once your book is published, you still have to put the work in to make sure it reaches your audience and actually sells. Even with an indie press on your side, authors are being relied upon to do the majority of the marketing for their books more than ever before. Being an author is not just about writing books anymore. 

Marketing is where the self-publishing process becomes a confusing nightmare for so many writers. After all, you’re a writer, not a public relations or marketing expert.

Allison Preston, however, is a PR and marketing expert and she’s come up with your guide to crafting your DIY PR plan to get your books in the hands of your readers. 


Creating a DIY PR Plan

You cleared the initial hurdle of finishing your novel, edited it, gathered feedback, and finally decided self-publishing is the best route for you. But how do you get your book in readers’ hands? It takes a combination of marketing and public relations (PR) to spread your message far and wide. But what’s the difference between the two, and how can they help you in your pursuit of sharing your work with the world?

PR vs. Marketing

One of the most important elements of understanding how to use PR and marketing to share your book with readers is knowing the difference between the two. PR is what experts call earned media. These are free opportunities to promote your work at no cost to you, though it does require some legwork and research. PR consists of actively pitching announcements, story ideas, or news tips to reporters, podcasters, or anyone else with a public platform who can share your message. Marketing is paid media opportunities in which you are creating campaigns, advertisements, or physical materials that you must pay for to get your book in front of your target audience. This could consist of paying for web advertisements, a social media campaign with boosted content, or paying for a table at a writing retreat or book fair with the hopes of making additional sales. 

Building a PR Plan

Now that we have the difference between PR and marketing out of the way, here are a few questions to ask yourself as you build your own DIY PR Plan:

  • What am I promoting or sharing?
    • Are you promoting a new book, a previously published book, or hoping to speak out on a topic that relates to one of your books?
  • What are the important details?
    • What does the audience need to know? Are there key dates, websites they should visit, places where they can buy my book?
  • Who is my target audience?
    • Who do I want to read my book? Who are the experts writing about, speaking about, or promoting books like mine that align to the genre I write in?
  • How do I want to promote or share about this topic?
    • Am I willing to pursue interviews, appear as a guest on a podcast, or do I only want to pursue print opportunities where I don’t have to speak? 
  • How will I communicate with others about this topic? What are my talking points?
    • What are the top five-to-eight things the audience needs to know from this interview, guest blog post, etc. that will make them buy my book?

Addressing these questions will help you move forward as you further develop your own PR plan. 

Building Your Network

The next phase of the plan consists of building up your network of contacts. These are folks who can share your message far and wide. They can consist of book reviewers with a strong social media following, podcasters who promote book releases or titles in your genre, digital and print magazines that highlight writers, local news outlets, collegiate, trade, or professional networks, and more. Collect emails and contact information until you’re ready to reach out to them.

Drafting a Press Release

Once you have a list of contacts to reach out to, it’s time to draft a press release that will be sent to everyone on your list. 

Every press release should contain the following elements:

  • Add your contact information at the very top left corner of the press release
  • Create a captivating title
  • Identify the who, what, when, and where in the first two paragraphs and any other important information the audience or interviewers need to know
  • Incorporate abbreviated quotes or reviews on your book from reputable sources
  • Create your author boilerplate message. This is a 1-3 sentence message about who you are, what you’ve written, and any accolades or accomplishments that boost your credibility as a writer
  • Add your contact information, including your author website and social media profiles at the end of the release 

Creating a Pitch Email

A pitch email is a personalized way to introduce yourself and your work to reviewers, influencers, and anyone with a platform that can promote your projects. The pitch email should be brief, highlighting the main points of the press release. Typically, you can use the information from the first two paragraphs of your press release. You should also include personal information about yourself that may increase your odds of booking an interview or having your book mentioned in a publication, such as any awards you’ve won, accolades on your writing, and any previous books you’ve published. Finally, it is critical to always include your contact information, links to your author website and social media profiles, and availability for interviews. Providing several dates and times of availability makes scheduling interviews much easier, increasing your odds at booking an interview.

Timing the Press Release and Pitch Email

With all the prep work completed, it’s time to send the press release and pitch emails to the people on your list. The press release should be sent first, and it’s best to send early in the morning so it will be at the top of your recipient’s inbox. Copy and paste the press release text into the body of your email, then Bcc all the contacts on your list. You may add a one-sentence message before the press release if you prefer, but it is not a requirement. Fire off the email and patiently wait for a reply. If you have not received a response from anyone in two-to-three days, follow up with the personalized pitch email.

Creating a PR plan can be an intimidating experience, but the more you put yourself – and your writing – out there, the more readers will discover your work. Happy planning!


Allison Preston is a public relations expert with more than 10 years of experience. She is also working on her first novel, which she hopes to publish in 2023. To learn more about working with Allison, visit prestonpublicrelations.com or follow her on Instagram and TikTok at @author_allison.